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Friday Favs: Spring Spotlight

Posted by Stephanie Ayhan
Stephanie Ayhan
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on Friday, 27 February 2015
in Promotions

We love featuring new product! Check out some of our favorites!

SCP-2015-Ideas

A. BIRCHLAKE ROOTS73 TECH LS
Fashionable functionality makes this 100% micro polyester melange interlock knit top so impressive. Add in the wicking finish, autolock zipper pull, interior zipper flap and contemporary modern fit and the Birchlake is ready for just about any activity.

B. CFOLD
This ingenious bag is loaded with clever zippers and pockets that make travel easier – whether you’re headed to the gym, taking the kids to the pool, or escaping for the weekend. The cFold even includes a back sleeve that slips over the handles of your rolling luggage, preventing it from tumbling off as you dash around town or the airport. It’s machine washable and zips down to one-tenth its expanded size, so you can store it tidily on the shelf when you get home. Use the cFold as a weekend tote bag or take it to faraway destinations. So clever!

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Create Youtility©

Posted by Stephanie Ayhan
Stephanie Ayhan
Stephanie Ayhan has not set their biography yet
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on Friday, 03 January 2014
in Promotions

Promotional Products Predictapalooza: Part 2

#2 Marketing Trend for 2014: Create Youtility©

Content Marketing expert Jay Baer coined the term Youtility meaning “to provide information to customers and prospects that they will use.”

In the promotional product industry, the concept of Youtility has been around for a while. We know that unique, useful and products with a higher perceived value have longer staying power. As shown in the graphic below, items like outerwear/fleece, drinkware and calendars have longer staying power than items like writing instruments.

months-promotional-products-kept

In 2014 we will see the concept of Youtility taken to the next level!  Products that seem to be the most helpful to your customers/clients will be the most successful in 2014. Our Promotions team is always searching the industry to see new and trendy promotional products and are here to assist you with picking the right promotional product for your event!

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