While bright neon hues have been big in fashion for many season, the trend has officially taken over the promotional product market. While in Vegas, St. Croix team members saw the trend really take off in the custom drinkware category - especially in tumblers and cups with straws. That isn't to say it hasn't also hit other promotional categories, such as notebooks, pens, and sunglasses - however, it is the most notable in the drinkware category.
For companies wanting to make a bold impression, neon is a smart choice! Neons bring energy to promotional products, and they eye is immediately drawn to them. We expect to see a lot of neon promotional products this spring and summer!
One of the best spots to pinpoint promotional product trends is at the PPAI Expo in Las Vegas - the promotional industry's largest tradeshow.
We sent three members of the St. Croix Promotions Team to the Expo - and they were on the lookout for the latest trends in custom logo merchandise. They covered more than six miles of tradeshow aisles, looked at 600 new product introductions, and saw the latest offerings at 3,300 booths.
So, what's hot in the promotional product industry this year??
Tech is a leading trend - from cell phone chargers to Beats-style headphones. There's also a trend toward outdoor promos - from sunglasses to cool camo products that blend in with nature but help your logo stand out....
We wanted to formally welcome Eric Sitarz to the St. Croix team. Eric has a Business Degree from St. Thomas with an emphasis on Leadership and Management.
Eric joins our Retail team as our New Web Marketing Specialist. After only one week, Eric has worn many hats in his new position. Although he will officially focus on driving sales to the Local Brew and Uptown web stores, he has worked on product development, graphic design, video editing, social media, and anything else he is asked to try for us! Even though it is only his first week, he has been working hard on an awesome new idea for our MN Local Brew store – The Beer Box! Don’t worry; we will be sure to feature this in an upcoming post!
Some of Eric’s favorite things include:
- Making Music (play guitar, bass, drums)
- Good Beer (Surly Abrassive, Bell’s Hopslam)
- Good Music (Everything but Country)
- Graphic Design (good design in general)
- Exercising (at Farrell’s Extreme Body Shaping)
- Watching Hockey (Minnesota Wild)