We are Brand Merchants.

St. Croix's Culture:
Lots of Smarts with a Lot of Heart.

We've seen plenty of employee training programs to know that we want to work smarter than the next company. We also know that some things just can't be taught. Our staff embraces our core values, not because it's required. Our employees already understand our corporate ideals, because it’s at the heart of who they are.

A Business Culture with a Vibe.

You feel it when you meet our team or walk into our showroom. Energy. Dedication. Joy. It’s a vibe that permeates our core values and resonates in our everyday work, our client and vendor relationships, and our success. We wouldn’t be St. Croix without it.


Our Core Values

  • Delighting customers with WOW service
  • Embrace and drive change
  • Create fun, enthusiasm and a little weirdness
  • Build positive teams and partnerships
  • Do more with less
  • Take ownership and initiative with a strong sense of urgency
  • Over-communicate with respect, humility, and integrity
  • Belong and give to something
  • Be passionate, adventurous, creative and open-minded
  • Pursue growth and learning


You'll like the St. Croix difference from the start. It's all of that. And more.