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Even in Tough Times:
By Rewarding Employees, Companies Reap Rewards

Published by StarTribune - November 18, 2012

Article by: HARVEY MACKAY (Link to original article)

According to various surveys, seven of eight people go home every night with a feeling that they work for an organization that doesn’t care about them. That equates to 130 million people in the United States who go home feeling somewhat used and abused, and with a sense that they don’t matter.

Enter Robert Chapman, CEO of Barry-Wehmiller, a leading provider of manufacturing technology, engineering and consulting solutions. He is a disciple of Truly Human Leadership, a leadership model that is all about people, purpose and performance. His vision is to send people home every night feeling fulfilled. Barry-Wehmiller has 7,000 team members through 58 acquisitions with $1.6 billion in sales.

Chapman is focused on allowing employees to discover, develop, share and be appreciated for their gifts. Employees are routinely solicited for their ideas.

In the company’s leadership model, it attempts to shine a light in every corner of its business and look for the goodness in people. To help, it has created several award programs. One award is the Guiding Principles of Leadership SSR Award. Chapman is a car enthusiast and had a Chevrolet SSR truck that he offered to one of his plants. The winner gets to drive it for a week. The program worked and expanded, so the company now has 17 SSR trucks.
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“Everybody is nominating people,” Chapman said. “In a plant of 450 people, we had 120 to 180 nominees. Think of this: People took the time to talk about the goodness in other people.”

For every nominee, the company sends a letter to the employee’s home, saying, “Your husband/daughter/son/brother/mother was nominated for their goodness. And let me tell you what people said about them.” Then it’s a secret when the winner is picked. The family is invited to the ceremony as a surprise.

Chapman said he’s interviewed about 300 people who have won this award around the country. They tell him it’s so significant because it’s from their peers.

Chapman was visiting one of the company’s recent plant acquisitions in Green Bay, Wis. He asked an employee what he thought about the new leadership model.

He said: “I’m now talking to my wife more.”

Chapman said, “I don’t understand.”

The employee explained: “Do you know what it feels like to work in a place where you walk in in the morning and you punch a card to verify that you came in on time? You walk to your workstation and people tell you what to do. They never ask you what you think. You do 10 things right, and you never hear a word. But you get one thing wrong, and you never hear the end of it. You go home and you don’t feel very good about yourself. And when you don’t feel very good about yourself, you’re not really there for your family.”

Mackay’s Moral: People are judged by the company they keep. Companies are judged by the people they keep.


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Even in Tough Times:
It Pays to Promote.

Resources About The Power Of Promotion

Advertising Specialties Impressions Study
A cost analysis of promotional products versus other advertising media released at the ASI Power Summit on November 10, 2008. Read more >

Study Presented At The ASI Power Summit. The results are eye-opening!
Defining the Disconnect: An Analysis of Channel Beliefs vs. Customer Needs in the Advertising Specialty Industry. Download The PDF >

By Rewarding Employees, Companies Reap Rewards
Published by StarTribune - November 18, 2012, this article by Harvey Mackay illustrates the power of rewarding employees. Read more >

Put your promotional plan to work and learn how it pays to contact St. Croix Promotions & Retail first.



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