We are Brand Merchants.

Even in Tough Times:
It Pays to Promote.

Advertising Specialties Impressions Study

A cost analysis of promotional products versus other advertising media released at the ASI Power Summit on November 10, 2008.

  • Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
  • Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
  • It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
  • Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps, and bags.
  • User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
  • Staying power: More than three-quarters of respondents have had their items for more than 6 months.
  • Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
  • Most impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

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Put your promotional plan to work and learn how it pays to contact St. Croix Promotions & Retail first.