Even in Tough Times:
It Pays to Promote.
Advertising Specialties Impressions Study
A cost analysis of promotional products versus other advertising media released at the ASI Power Summit on November 10, 2008.
- Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
- Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
- It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
- Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps, and bags.
- User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
- Staying power: More than three-quarters of respondents have had their items for more than 6 months.
- Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
- Most impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
Put your promotional plan to work and learn how it pays to contact St. Croix Promotions & Retail first.