It really was a Great Girl Gathering at MOA
If you want to have hope for the world, hang around with a bunch of Girl Scouts- I mean a lot of Girl Scouts. I did at the Centennial Great Girl Gathering Event for Girl Scouts at Mall of America March 11 & 12. It was one of the best run events I have ever been involved in. We cannot thank the teams from Girl Scouts River Valleys and Mall of America enough. They were fantastic.
Our Company was lucky enough to assist with opening, operating and development of branded merchandise for the Great Girl Gathering Retail Store. The store was the largest ever Girl Scouts Store in the world-over 6,000 square feet on the North side of MOA, including four kiosks throughout the mall.
We knew we would be very busy. The guess was we might have around 50,000 Girl Scouts and folks associated with Girl Scouts that weekend. Boy, or should I say Girl, were we wrong. We ended up with 140,000 over two days! As you can imagine our stores were utterly mobbed. And that leads me to this story:
At 9:15 am Saturday there was a crowd of nearly 200 waiting for the store to open. We opened early and in the Girls Scouts poured. We had over 400 people in the store with more streaming in. There were thousands ready to descend. It was chaos and everyone’s blood pressure was on high alert.
The problem was it was getting dangerous and unworkable and the fire marshal could possibly shut us down. That is when the unflappable Juliette Francis, an executive with the Girl Scouts of River Valleys Council, did something amazing. And of course it worked. We are talking about Girl Scouts here.
After some consulting with her volunteer team, Juliette turned to one of our managers, who was ringing furiously at the cash register and said, “Watch this”. Juliette, who is elegantly tall, jumped up on top of the cash wrap counter standing tall with her arm in the air, (the sign for Girl Scout silence), and said very firmly, yet calmly-( I am paraphrasing here):
“Girl Scouts.” Pause. “Girl Scouts. I want to thank you for being here. We are so happy to see such a great turnout for our big event. It’s time to listen and I need you to use all your patience and politeness. We need you to quietly and calmly follow the volunteers with the flags and form lines….”
Our manager said it went from a rock concert to a church in about 10 seconds. All the girls, and adults with them, put their arms in the air to match Juliette’s. They became instantly silent. Without fan-fair or whining the crowd intently listened and followed Juliette’s instructions. It was pure magic.
Then, with the crowd tamed and order restored, Juliette jumped off the counter looked at our manager with a twinkle in her eye and said: “And that is the power of Girl Scouts!”
100 years ago on March 10, 1912, Juliette Gordon Lowe founded Girl Scouts in Savannah, Georgia. Her famous quote of that day is: “Come right over, I’ve got something for the girls of Savannah and all America and all the world and we’re going to start it tonight!”
Juliette Gordon Low would have very proud of he Girl Scouts 100 years later at MOA and the modern day Juliette from River Valleys Council.
I was once a Girl Scout too and it all came flooding back when I saw the patches, the sashes, the giggles and the girls just being together having fun. My little 14 month old granddaughter Haley better start wearing her new “Future Girls Scout” onsie. I want her to experience the power of Girl Scouts too.
Many, many thanks to our St. Croix wonderful amazing team for all your hard work, great fun and the professionalism you all displayed. It was a blast and I couldn’t have been more proud of all of you!
Check out the sea of Girl Scouts in front of our store in this video. IMG_3608

