I was at a recent seminar and a question was asked that had me scratching my head-  “How do you deal with clients finding items on the internet and chasing only the lowest prices.”  Why would anyone risk this in today’s where-the-heck-was-that-made-and-by-whom environment.

You may get lucky and the tote you buy won’t be made in some sweatshop, or the plastic bottle you save a dime on won’t be filled with poisonous chemical plastics, or maybe that tee shirt really is organic, or maybe not.  As Mattel learned even if you think you are careful things aren’t always as they seem.  

So knock yourself out,  if you don’t respect your brand enough to make sure you are not only getting a great price but also a responsibly made and safe product, then go for it knucklehead.   And then lets talk about delivery, meeting your deadline and easing your mind about that event you need this product for…well, good luck with that too.

Our industry is still in the 90’s in many quality ways, except for the “Good Guys” as I call them.  The folks, our great suppliers, who care about their brand as much as yours and know what they are doing.  No one can tell you that every single item we sell is 100% inspected, but if you trust industry professionals you won’t be on the front page with some kid having ingested some race bracelet you saved $.02 on and died.

Don’ save a nickel and lose your brand– or your business.